How to Grow and Scale Your Business Revenue - Interview Transcript
Male: [00:00:00] Hey, everyone. Welcome back for another deep dive with us today. We're gonna be looking at BusinessProfitGrowth.
Female: Okay.
Male: And this is a company that is all about helping businesses grow their revenue.
Female: Right.
Male: And I think what's really fascinating about this one is that. The founder, Martin Kirk, is originally from Ireland.
Female: Oh, wow.
Male: But now he operates the business out of New Zealand.
Female: So interesting.
Male: Yeah, global perspective for sure. But what we're really here to dig into today is what makes them different?
Female: Yeah. What makes them unique?
Male: More importantly, like, how can they deliver value for you?
Female: Exactly.
Male: I think one of the first things that kind of jumped out at me when we were going through the material was how BusinessProfitGrowth really blends this strategic framework with this really deep understanding of human behavior and team dynamics.
Female: Yeah, and that's what's so fascinating about it, right?
It's not just about, crunching numbers and, looking at spreadsheets. It's really about empowering people.
Male: Yeah, for sure.
Female: Which is, I think, what makes it so unique.
Male: Absolutely. And, [00:01:00] speaking of kind of frameworks and that kind of stuff, one of the things that I saw in materials that I thought was super interesting was that they actually use the same tools.
Female: Wow.
Male: As like the big consulting firm,
Female: Wow.
Male: know, like McKinsey, Deloitte, BCG.
Female: Yeah.
Male: But they're making it accessible to businesses of all sizes.
Female: And I think that's a game changer.
Male: Yeah, for sure.
Female: Because these frameworks provide a structured way to tackle, complex problems. And for example, imagine you're struggling to decide which new product to launch.
A framework like McKinsey Growth Share Matrix can help you analyze, market share and growth potential for each product and guide your decision making in a very clear data driven way. I
Male: mean, it's really about taking the guesswork out of it.
Female: Exactly. Making
Male: smarter decisions. Yes.
Female: Thanks.
Male: And so I think, what's also interesting is how they integrate these frameworks with what they call applied human communication psychology.
Female: Yeah, I saw that phrase too and I was like, what exactly does that mean?
Male: Yeah, I know me too. I was like, ooh, [00:02:00] what is this? Yeah.
Female: So essentially it's about understanding how people communicate both individually and in teams.
Male: Okay.
Female: And using that knowledge to ensure that everyone's on the same page and working towards the same goals.
Yeah.
Male: So it's like you can have the best plan in the world, but if you don't have the right team or the team's not communicating effectively,
Female: exactly, and
Male: it's like, what's the point?
Female: It's not gonna work.
Male: Yeah.
Female: And they even address limiting beliefs.
Male: Oh, yeah.
Female: Those, internal roadblocks we all have that can sabotage our success, right?
For example, a common limiting belief is I'm not good at sales.
Male: Yeah, for sure.
Female: BusinessProfitGrowth helps reframe that by teaching you how to build relationships and provide value, turning sales into a natural conversation rather than a dreaded task.
Male: Yeah, it's such a powerful shift in perspective.
It is. To think about it that way. Instead of being like, Oh, I have to go make sales calls today. It's no, I'm going to go build relationships and provide value to people. Yeah. And speaking of [00:03:00] sales, I'm really interested kind of digging into that because I know that's like a core area of focus for BusinessProfitGrowth.
Female: Yes.
Male: They really see it as the engine of growth.
Female: Yes.
Male: And they even talk about, in the materials kind of some common pitfalls that, that businesses fall into. Focusing on the wrong outcomes or maybe they have a clunky system.
Female: Yeah.
Male: Or their communication isn't resonating with their customers.
Female: Right.
Male: So like how do they. Help businesses overcome these challenges and actually boost their sales.
Female: So what they do is they analyze the existing sales process, they pinpoint areas for improvement, and then they implement targeted strategies to increase revenue and customer satisfaction. And there's one testimonial from Sarah Wise that really illustrates this.
So her sales team. Lacked confidence in their product. Okay. Leading to discounting and lost sales. BusinessProfitGrowth helped them shift their mindset, focus on the value they were providing, and ultimately become the market leader.
Male: Wow. That's pretty [00:04:00] impressive.
Female: It is.
Male: To go from, lacking confidence and discounting to becoming the market leader.
Female: Yeah.
Male: That's a huge turnaround.
Female: It is. And it shows how small changes can have huge impact on the bottom line.
Male: Absolutely. I love that.
Female: Yeah.
Male: Okay, we've got a great strategy. We've got a motivated team. Yeah. But you still need to be able to execute it right.
And I know this is where AI comes in, so tell me a little bit more about that.
Female: So they've integrated AI chatbots into their approach. Okay. And they're using them for lead generation, customer engagement, and even staff training.
Male: Wow. So it's like having a 247 support system. Exactly,
Female: it never sleeps.
Male: That never sleeps.
Female: Yes.
Male: I love that. And what's amazing is that this technology 70 cents an hour to operate.
Female: I know, that's cheaper than my morning coffee.
Male: That is mind blowing.
Female: It is incredibly cost effective, and it frees up human resources to focus on higher value tasks. So you're getting continuous support, you're capturing valuable leads, you're even training your staff, all while saving money and time.
Male: Yeah.
Female: [00:05:00] It's a win for any business.
Male: It really is. Okay, so this all sounds fantastic, but is this really for every business out there?
Female: BusinessProfitGrowth is very clear that their methods only work for businesses who are ready to take action and embrace change.
Male: Okay.
Female: And they highlight that the number one obstacle to growth is ineffective leadership.
Male: Okay. So let's dig into that a little bit because I think that's something that a lot of people can relate to.
Female: Yeah.
Male: So how do they define ineffective leadership and how do they help
Female: tackle that? So they break it down
Male: into
Female: several key areas. Okay. A lack of vision, poor decision making, inadequate communication.
And the inability to attract and retain top talent.
Male: Right.
Female: All of these factors can hold a business back from reaching its full potential.
Male: Absolutely. Yeah. So it's not enough to just identify the problem.
You've got to actually have a plan to address it.
Female: Exactly. And that's where BusinessProfitGrowth steps in.
Male: Yeah.
Female: They provide the guidance, the tools, and the support needed to develop a clear vision, make strategic decisions, [00:06:00] communicate effectively, and build a high performing team. Huh. It's about empowering leaders to create a culture of growth and success.
Male: That's fantastic. And it sounds like they've I've really thought of everything and speaking of, seeing the big picture, one of the things that stood out to me was their client testimonials.
Female: Yes.
Male: They have a pretty impressive roster of clients from small startups.
Female: Yes, they do. To
Male: established companies. A
Female: wide range.
Male: Yeah. And what was really striking is just how consistent the positive feedback is.
Female: Yes. It seems like they've really cracked the code. Yeah. When it comes to helping businesses achieve sustainable growth.
Male: Yeah, absolutely. I think what we should do is let's actually dive into some of those testimonials.
Female: Okay. And
Male: really get a sense of the impact that BusinessProfitGrowth has had on its clients.
Female: Sounds good.
Male: What are some of the highlights that, that stood out to you?
Female: Okay, one that really stood out to me.
It was from Lucy Sun, and she mentioned how her company was constantly in firefighting mode, just reacting to market changes instead of being proactive. [00:07:00] And BusinessProfitGrowth helped them shift their focus to longer term strategic planning, which led to greater stability and growth.
Male: It is so easy to get caught up in the day to day chaos, right?
It
Female: is.
Male: And lose sight of that bigger picture. So that's a great example of how BusinessProfitGrowth helps businesses regain control. And, steer towards a more successful future.
Female: Exactly.
Male: What other testimonials resonated with you?
Female: Yeah, there was another one from Sam White. Okay. I found that pretty interesting.
Particularly insightful, he said that BusinessProfitGrowth helped his company transform from being crazy busy to productive, efficient and very profitable.
Male: Wow.
Female: And I think that's the dream for many business owners, right? Is to escape that feeling of overwhelm and actually start seeing tangible results.
Male: Totally. It's you can be busy, but are you actually being productive? Is it actually leading to profitability?
Female: Exactly.
Male: So I think that's a really good point that he makes there that, you know, just because you're busy doesn't mean you're actually [00:08:00] succeeding.
Female: Right.
Male: And it seems like BusinessProfitGrowth has a knack for helping companies do just that.
Female: Yes, they do.
Male: So
Female: it's fascinating how they weave together these different elements, the strategic frameworks, the human element, the sales optimization and the AI to create a truly holistic approach to business growth.
Male: It really is like when you look at all those pieces together, it's huh.
Female: Right.
Male: This makes sense.
Female: It clicks.
Male: Yeah, it clicks. So it makes you wonder, what happens when businesses choose to just ignore all of this?
Female: Yeah, what's the cost of an action?
Male: What's the cost of an action?
Female: That's a crucial question.
Male: Yeah.
Female: And the source material highlights some pretty interesting things.
Significant consequences. Okay. Businesses that fail to adapt and evolve risk missing out on prime opportunities, losing their competitive edge, and ultimately seeing their revenue decline.
Male: It's you know that saying, if you're not moving forward, you're falling behind.
Female: Exactly.
Male: And in today's fast paced business environment, [00:09:00] standing still is simply not an option.
Female: No, it's not.
Male: Yeah. So BusinessProfitGrowth presents a very compelling case for taking action.
Female: They do. For
Male: making that commitment to growth, even if it feels daunting.
Female: Right.
Male: And I like how their website even has this bold call to action.
Female: Yes.
Male: Challenging potential clients. To make a decision yes or no.
Female: I love that.
Male: About whether they're ready to transform their business.
Female: It's a very clever way to cut through the noise and get people thinking seriously about their goals and their commitment to achieving them.
Male: Yeah, it's are you ready to do this or not?
Female: Exactly.
Male: Are
Female: you going to sit on the sidelines or are you going to get in the game?
Male: Exactly. And it's about overcoming that initial inertia. Yeah. That fear of the unknown and taking that first step towards a brighter future.
Female: Yeah, and to encourage that first step, they offer a complimentary consultation, valued
Male: at
Female: 1, 500. That's
Male: incredible.
Female: It's a low risk way to explore whether BusinessProfitGrowth is the right fit, and to get personalized insights [00:10:00] into your business's potential.
Male: Yeah, absolutely. So speaking of personalized insights, I'm curious to learn a little bit more about Martin Kirk. The founder. Yeah. We know he's originally from Ireland, but now operates out of New Zealand. What else can you tell us about his background and how that might inform his approach to business?
Female: The materials that we have don't delve too deeply into his personal story.
Male: Right.
Female: But his journey from Ireland to New Zealand suggests an entrepreneurial spirit, a willingness to embrace new challenges, and a global perspective that likely influences his business philosophy.
Male: Yeah, it's interesting to think about how his experiences might shape the way he approaches problem solving and business growth.
Female: Absolutely. And that international experience likely allows him to see things from different angles and adapt to various cultural nuances, which is invaluable in today's interconnected world.
Male: Totally. And it's it's all starting to come together, right? This unique blend of proven frameworks.
Female: Yes.[00:11:00]
Male: Psychological insights. Yes. A passion for technology. A global outlook.
Female: Yeah.
Male: And a deep understanding of the challenges that businesses face.
Female: Exactly. And I think what stands out to me is How BusinessProfitGrowth really empowers businesses to take ownership of their growth journey. They don't just provide solutions, they equip businesses with the knowledge and the skills they need to succeed long term.
Male: So it's really like that teach a man to fish. Yeah. Like you're giving you the tools to actually be successful.
Female: Yes.
Male: On your own. It's about
Female: sustainability.
Male: Yeah, absolutely. So I think, you takeaway for our listeners today.
Female: Yeah.
Male: Is that BusinessProfitGrowth. Offers a really comprehensive, personalized and action oriented approach to driving sustainable business growth.
Female: Right.
Male: But it all starts with taking that first step right.
Female: It does, and that first step is as simple as visiting their website at www. businessprofitgroup. com and booking a free consultation. Yeah. You'll have the opportunity to discuss your specific challenges and goals [00:12:00] and get tailored advice from a team that's passionate about helping businesses thrive.
Male: And come on, a consultation valued at 1, 500. Yeah. For free.
Female: It can't be that.
Male: That's a no brainer.
Female: It's an investment in your business's future.
Male: Absolutely. So before we wrap up, I want to leave our listeners with a final thought. Okay. Imagine, facing a challenge in your business and instead of feeling overwhelmed or, stressed out, you see it as a chance to grow and evolve.
Female: Right.
Male: What if, with the right guidance, you could turn that challenge into your greatest strength?
Female: That's powerful. Yeah. That shift in perspective is incredibly powerful.
Male: Yeah.
Female: It's about moving from a mindset of limitation to a mindset of possibility. Yeah. And that's precisely what BusinessProfitGrowth helps businesses do, unlock their potential and achieve what they once thought was impossible.
Male: I love that. It's not just about putting out fires. It's about using those challenges to fuel growth.
Female: Exactly. And
Male: innovation. It's so exciting to think about all the possibilities.
Female: And. [00:13:00] They provide the tools and the support to make those possibilities a reality. Whether it's strategic planning, sales optimization, leveraging AI, or addressing leadership challenges, BusinessProfitGrowth guides businesses on a clear path to success.
Male: So for our listeners out there who are ready to take action,
Female: Yes.
Male: And embark on their own growth journey, what's the next step?
Female: Head over to www. businessprofitgrowth. com and book that complimentary consultation.
Male: It's a no brainer really. It is. Especially considering it's valued at 1, 500.
Female: Exactly. You'll
Male: gain personalized insights and guidance from a team that's truly invested in your success.
And remember, this is about more than just, boosting your profits.
It's about creating a business that's fulfilling and impactful. It's about building something that you're truly proud of.
Female: Well said.
Male: So dear listener, what are you waiting for? Take that leap of faith. Embrace the possibilities and unlock the extraordinary potential within your business.
Until next time, [00:14:00] keep diving deep and keep growing.
Female: See you then.